PROJECT SUMMARY

Our sister brand BuddyBoss had been helping our client with their web platform for months. When our client found out about the bbApp service, they were quick to jump in and trust us with their mobile app project which they had wanted to do for a while.

We have delivered a high quality native iOS and Android mobile app that is synchronized with the website. The App allows the users to engage with the platform via their phone.

TESTIMONIAL FROM CLIENT


Brett McKay – Founder of The Strenuous Life and artofmanliness.com

As soon as the app went live, our client started seeing:

Increased engagement from their users, making their members more successful and more likely to recommend the program

More satisfied users, leading to more recommendations about the program

Increased views of their content, providing additional opportunities for monetization

The client states that they have been receiving lots of positive feedback from their users

About The Strenuous Life

The Strenuous Life is a membership site launched by the folks behind the very popular artofmanliness.com.

The membership site aims to set members on the path to accomplish goals they have always wanted to accomplish. Through lessons, checklists, accountability, competition and camaraderie, the platform aims to push you towards achieving your goals.

As you work to complete your goals, you can earn over 50 badges in various areas, such as Fitness, Entrepreneurship, Public Speaking etc…

 

Challenges

The site owners wanted a better way for their users to engage that would lead to happier users, and a much more active platform.

They also wanted their users to be able to take their lessons and view the platform’s content from anywhere.

Numerous requests for a Mobile App were coming in from platform users.

It was difficult to find a service provider that would provide a quality solution for a reasonable cost.

Custom Developing an app would have required tens of thousands of dollars.

 

How We Helped

The Strenuous Life was a great fit for our bbApp solution.

We have used our six step process to go from the initial on-boarding call to the live iOS and Android Apps, while ensuring a smooth experience for our client.

Our design team helped create a custom bbApp rebranding, App icon, launch screen.

The team also helped put together the screenshots and feature graphic for the app stores.

Our development team worked on configuring the website together with the app, implementing the new designs, building and publishing the app. The team also helped with developing custom features that are specific to the client’s platform, including daily fitness check-ins and daily good deeds check-ins.

Our QA team ensured that the app was ready for production once the setup was complete.

Our team continues to maintain the Strenuous Life App and make new feature and compatibility updates.

App Screenshots

Early Results

As soon as the first version of the app was launched, the client starting seeing a number of positive results. The client states that they have been receiving lots of positive feedback from their users:

  • Users are praising that it’s a lot easier to use and makes them want to engage more with the platform.
  • Users are drawn to the platform’s content more often, thanks to push notifications. This increases views, providing additional opportunities for monetization.
  • Increased engagement from users, making their members more successful and more likely to recommend the program